Most founders think their product is what makes people trust them. It’s not. People trust clarity. People trust conviction. People trust founders who can explain complex problems in a way that actually makes others care.

Katrena Friel is a highly respected personal branding specialist, award-winning author, sought-after speaker, and TEDx presenter who has spent the last 25 years guiding entrepreneurs toward true mastery in their fields of excellence.

How often do we look back and realise we’ve been running on autopilot, building from habit instead of intention? In this episode, I sit down with Katrena Friel, who helps executives become recognised and well-paid experts in their industry in 90 days or less through her DONE4U Model.