Business Transformation Roadmap on Talk Commerce
- Katrena Friel
- Jun 26
- 1 min read

In our conversation, Katrena Friel discusses the importance of building a sustainable revenue model for projects. She emphasises a dual approach where one can test the model in the background while gradually transitioning to it, ensuring that it proves effective before fully committing to it. This strategy allows for a smoother transition and minimises risks associated with abandoning existing revenue streams.
Takeaways
Building a sustainable revenue model is crucial.
Testing a model in the background can reduce risks.
A dual approach allows for a gradual transition.
Proving the model's effectiveness is essential before commitment.
Maintaining existing revenue streams during transition is important.
Flexibility in approach can lead to better outcomes.
Understanding the project funding dynamics is key.
A well-structured plan can enhance project success.
Gradual implementation can lead to more confidence in the model.
Collaboration can strengthen the revenue generation process.
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