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Here's How the Program Unfolds in 6 Powerful Phases


Phase 1: Business Planning &   Strategic Development

In this pivotal phase, we’ll lay the groundwork for your entrepreneurial journey, empowering you to build a solid foundation for your venture. During this phase, I’ll help you:

  • Run a SWOT analysis on yourself, uncovering your strengths, weaknesses, opportunities, and threats.

  • Create a compelling vision and mission statement that serves as your guiding light.

  • Define your personal drivers and core business values that will form the bedrock of your brand's identity and culture.

  • Identify your top 3 strategies (revenue, cost, profit) for focused growth and profitability.

  • Craft an operational plan that streamlines your daily operations for maximum efficiency.

  • Set your pricing and develop a sales process that increases your revenue potential.

  • Create a full-fledged marketing plan that helps you generate awareness and interest in your offerings.

  • Develop a monthly action plan and a daily to-do list to keep you focused, organized, and productive.

  • Shape a financial plan that ensures the sustainability and growth of your business over time.



Phase 2: Writing Your Book

Next, we'll dive into the process of writing your book, enabling you to share your unique expertise and establish yourself as an authority in your field. I’ll undertake the following steps:

  • Design your unique philosophy and identify your ideal client (avatar) to ensure your book resonates with them.

  • Prepare a comprehensive book outline, write your biography, and edit your book carefully for clarity and professionalism.

  • Format your book professionally, design an eye-catching book cover, and select images and graphics that enhance its visual appeal.

  • Set up your account, download Kindle Create, and prepare and format your Kindle version.

  • Upload your Kindle version to and go for #1 best-seller status on Amazon.

  • Set up your Author Central on Amazon and request paperback and Kindle edition reviews.

  • Prepare promotional materials, including artwork and videos, for social media to generate buzz.

  • Buy a stock of books for small print runs and organize a book launch in your local area.

  • Finally, add your book and eBook to your website for purchase, providing a convenient platform for your audience.



Phase 3: Branding


This phase is all about creating a striking visual representation of your business by harnessing the power of personal branding. Let's explore the FUN tasks I’ll accomplish for you:

  • Unveil your branding color philosophy, infusing your brand with a vibrant palette.

  • Craft attractive brand designs and standards that’ll elevate your brand's value.

  • Establish your online presence by securing your brand name, registering the perfect domain, and selecting web hosting that aligns with your vision.

  • Craft website content that persuades your audience and communicates the value your brand brings to the table.

  • Develop a laser-focused content strategy that consistently delivers engaging and relevant brand stories.

  • Amplify your brand's reach by sharing thought-provoking blog posts across social media platforms.

  • Attract potential customers with a meticulously designed lead magnet that entices them to join your brand's ecosystem.

  • Nurture your audience through a strategically curated email sequence that guides them toward becoming loyal customers.

  • Make a memorable impression by designing and printing business cards that reflect the essence of your brand.

  • Boost your brand's visibility with effective SEO strategies and gain valuable insights into your website's performance and audience through Google Analytics.

  • Boost your local presence and credibility by setting up Google My Business for your brand.

  • Explore exciting media opportunities to establish your brand as an industry leader and gain valuable exposure.



Phase 4: Social Media

In an era where businesses thrive or wither based on their digital presence, we can’t afford to ignore the importance of social media. That's why in this phase, I will:


  • Set up a compelling Facebook profile, page, events, and shop to build a community around your brand.

  • Curate an Instagram feed that delights, inspires, and leaves your followers eager for more.

  • Position your brand as an industry leader with a professional LinkedIn profile and company page.

  • Engage in real-time conversations on Twitter to amplify your brand's voice.

  • Use Pinterest's visual discovery platform to attract potential customers with creative ideas, products, and services.

  • Post entertaining and relatable content on TikTok that catches your target audience’s attention.



Phase 5: Marketing

 “A brand is no longer what we tell the consumers it is - it's what consumers tell each other it is.” – Scott Cook.

And that's exactly why, in this dynamic phase, we'll do everything to get your brand noticed and talked about. Here's what we'll focus on:

  • Find virtual speaking opportunities that allow you to showcase your expertise and connect with a broader audience, generating buzz and credibility.

  • Seek out live speaking opportunities where you can influence your audience and have them spread the word about your brand.

  • Discover networking opportunities to forge valuable connections, collaborate with industry influencers, and tap into new markets.

  • Create extensive databases and segment your markets to understand your audience better and tailor your marketing efforts for maximum impact.

  • Assess and optimize your CRM system to effectively manage customer relationships, nurture leads, and drive conversions.

  • Identify and leverage design software that empowers you to create visually stunning content, ensuring your brand stands out in a cluttered marketplace.



Phase 6: Sales

In the final phase of this comprehensive program to launch your personal brand, we'll maximize your sales and business growth. With a tailored approach, my goal will be to:

  • Enhance your sales skills specific to your industry so that you can close deals effectively and confidently.

  • Streamline your sales process with smart strategies that save time and boost conversions, so you can focus on what you do best.

  • Elevate your public speaking abilities through targeted training, enabling you to magnetize your audience and position yourself as a respected authority.

  • Design eye-catching sales materials that grab attention, make a strong impact, and convey your unique value proposition.

  • Utilize your website and social media platforms to showcase all your events and blog posts, expanding your reach and gaining a broader audience.

  • Create an all-inclusive business development plan, identifying strategic partnerships, collaborations, and potential influencers to secure fresh opportunities and propel your brand to new heights.


So, if You’re Ready to…

Start each day with a refreshing sense of gratitude, eager to seize every opportunity.

Achieve true peace of mind, knowing you have a unique purpose, crystal-clear direction, and anticipation for the future.


Trust in the seamless execution of day-to-day tasks by your reliable VA, freeing up your time for more important endeavours.


 Feel financially empowered, knowing your bank account is abundantly equipped to support your team and cover business expenses.


Engage in work that aligns with your passions and expertise, finding joy and fulfillment with every task.


Experience a surge of excitement as you smoothly conquer your to-do list, crossing off accomplishments with every hour.


Freely indulge in leisurely lunches with friends or even wrap up work early, fully enjoying the time freedom of your flourishing business.


Unwind after work, disconnect from emails, messages, and worries about the world, savoring all the moments with your loved ones. 

Then let's get started on transforming your life and business together!


Yes, I’m Ready!



with the WORLD

FREE Discovery Session
1 hr
Free Initial Consult

A Note from Katrena Friel…

Hand on my heart, I genuinely believe that this year and beyond, a personal brand is the key to a life of freedom, fulfilment, and limitless potential.
It's your chance to rewrite the rules, redefine success, and escape the chains of corporate life that may no longer harmonize with your aspirations.
And with this ever-shifting economy if there's one thing that can empower you to thrive amidst uncertainty... It's having a personal brand that unleashes the full force of your undeniable talents, expertise, and value.
I won't sugarcoat it – it won't be easy. But hey, that's what I'm here for.
Together, we'll navigate the challenges, smash through barriers, and create a legacy that leaves an indelible mark on people.
If you have that unstoppable urge within you, the kind that keeps you up at night and consumes your thoughts throughout the day, questioning what you're truly meant to be doing with your life, then it's time to take that BOLD action.


Click the button below, and let's schedule a time to connect and explore the possibilities that await you. Remember, the future you've always envisioned is within reach – all you have to do is take that first step.


Can't wait to talk!

With Love,

Katrena Friel

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