Welcome back to Passive Income Adventures! In this episode, Emma Powell interviews early entrepreneurship coach Katrina Friel to discuss how to transition from a JOB to running your own successful business. Katrina shares her expertise on identifying your marketplace value, defining your superpower, and setting up a business with multiple income streams. With over 25 years of experience, Katrina has created unique coaching programs that help individuals transform their passio

If you’re an entrepreneur, professional, coach, or leader looking to grow your influence, increase revenue, or reposition yourself as an authority — this interview is for you.

Latest Interview with PART 1 Clarify Your Field of Excellence: Leadership Lessons with Katrena Friel Part 2 The 4 Psychological Blocks That Hold Entrepreneurs Back and How to Break Them

Latest Interview with PART 1 Clarify Your Field of Excellence: Leadership Lessons with Katrena Friel Part 2 The 4 Psychological Blocks That Hold Entrepreneurs Back and How to Break Them

Becoming the Expert offers a unique, done-for-you approach that combines business strategy, mindset mastery, and personal brand development. You get hands-on support, proven frameworks, and a clear roadmap to success, no guesswork, no overwhelm.

A strong personal brand sets you apart, attracts opportunities, and positions you as the go-to expert in your field. It’s essential for career growth, business success, and building trust with your audience.

Structured programs provide a proven roadmap, step-by-step guidance, and accountability. They help you avoid guesswork, accelerate results, and ensure you’re building your business on solid foundations.

Led by Katrena Friel, an internationally recognised expert with over 25 years’ experience, TEDx credentials, and a track record of client success. The program offers unlimited mentoring and a done-for-you approach to business growth.

Positioning shapes how your audience perceives you and determines whether they see you as the go-to authority in your field. A strong, clear position helps you attract the right clients and stand out from the crowd.

Blending personal growth with business coaching accelerates your success and wellbeing. You’ll build confidence, overcome limiting beliefs, and develop practical strategies for both life and business.

When your business reflects your core values, you attract like-minded clients, make more meaningful impact, and feel greater satisfaction in your work. Values-aligned businesses are more resilient and inspiring for both founders and their communities.

Having multiple income streams gives you financial security, flexibility, and the ability to scale your impact. It’s a proven strategy among successful entrepreneurs and experts who want to build wealth and resilience.

In this episode, host Kim Olver sits down with internationally recognised business mentor Katrena Friel to explore powerful truths about leadership, entrepreneurship, and discovering your unique field of excellence. Known as the “business mentor to the awakened,” Katrena has spent more than 25 years helping entrepreneurs and leaders transform hidden dreams into tangible, income-generating results.

Katrena is an expert in personal brand development and the founder of the Business Mentor Institute. A leader in business mentoring with over 25 years’ experience, Katrena transforms professionals into industry leaders and is a pioneer in personal brand development and business mentoring. As the creator of the acclaimed Becoming the Expert methodology, Katrena has guided thousands of aspiring consultants, coaches, and executives to build thriving, purpose-driven businesses.

In this high-impact episode of The Finance Bible, Zeke is joined by Katrena Friel - award-winning author, international speaker, and founder of Becoming the Expert. With 25+ years of business transformation under her belt, Katrena reveals how to turn your life story into a seven-figure personal brand.

Stop waiting for a title to validate your value. Alex sits down with internationally recognised mentor and TEDx speaker Katrena Friel to map a 90-day path from layoff anxiety and plateaus to a market-ready expert brand.

Emotional intelligence is the foundation of effective leadership, strong relationships, and resilient teams. High EQ helps you communicate clearly, manage stress, resolve conflict, and inspire others, essential skills for business success.

Mindset shapes your confidence, resilience, and ability to take action. A growth mindset helps you overcome setbacks, embrace learning, and stay motivated as you build your business.

Diversifying your income protects you from market changes and maximises your earning potential. It lets you reach more people, build authority, and create financial security around your knowledge.

Setting the right price for your expertise is crucial. It impacts your income, your brand’s perceived value, and your ability to attract the right clients. Pricing too low can lead to burnout; pricing too high without clear value can limit sales.

Packaging your skills turns your expertise into clear, marketable offers that attract clients and generate revenue. It’s the key to building a sustainable business around what you do best.

Mentoring accelerates your growth, gives you expert guidance, and helps you avoid common pitfalls. The right mentor will help you clarify your message, build confidence, and develop a brand that truly reflects who you are.

Guiding aspiring experts in Australia who want to launch their own business.

Personal brand coaching helps you clarify your unique value, build confidence, and create a strong presence in your industry. In today’s competitive world, having a clear personal brand is essential for standing out, attracting opportunities, and accelerating your professional journey.