Is your book working as hard as you did to write it?
- Katrena Friel
- 21 hours ago
- 2 min read
Many nonfiction authors publish a strong book… then wonder why income and opportunities don’t follow. This week’s guest, Katrena Friel, reveals what most authors miss when trying to turn a book into a sustainable business.
Katrena is an award-winning author, TEDx presenter, and creator of a powerful “done-for-you” author growth program. In this conversation, she pulls back the curtain on how successful authors move beyond book sales and build profitable platforms around their expertise.
We explore what really creates revenue, why mindset often blocks momentum, and how to promote your work without feeling pushy or inauthentic. Katrena also shares her concept of becoming a “multivert” — blending the strengths of introverts and extroverts to create visibility, credibility, and income.
If your goal is not only to sell books but to build a thriving author business, this episode will shift how you think about your role, your message, and your next move.
What You’ll Discover:
Why book royalties are rarely the main income stream for successful authors
The seven revenue pathways your book can unlock
How hidden mindset blocks keep talented authors playing small
A natural approach to promotion that feels aligned, not salesy
What it means to become a “multivert” and why it matters
How to turn your book into a gateway for speaking, programs, and premium opportunities
Your book can be more than a published achievement. It can become the engine that drives your authority, visibility, and income. Tune in now to learn how to step out from behind the pages and build an author platform designed for long-term success.
Here's how to connect with Katrena:
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