Clarify Your Field of Excellence: Leadership Lessons with Katrena Friel
- Katrena Friel
- 4 days ago
- 3 min read
PART 1
Clarify Your Field of Excellence: Leadership Lessons with Katrena Friel
In this episode, host Kim Olver sits down with internationally recognized business mentor Katrena Friel to explore powerful truths about leadership, entrepreneurship, and discovering your unique field of excellence. Known as the “business mentor to the awakened,” Katrena has spent more than 25 years helping entrepreneurs and leaders transform hidden dreams into tangible, income-generating results.
Katrena shares the inspiring origin story behind her signature Done For You program — a 90-day, high-touch process that builds a client’s entire personal brand ecosystem, including their book, website, TEDx message, and high-ticket signature program. Drawing from decades of experience, she explains how she reverse-engineered her own success to create a repeatable pathway to mastery across seven streams of income.
Kim and Katrena also dive into the psychological side of leadership, discussing four common internal barriers that often hold women back: confidence struggles, lack of assertiveness, perfectionism, and people-pleasing. Katrena reveals how she identifies a client’s true field of excellence through her deep-dive discovery sessions — and why clarity is the most valuable asset an entrepreneur can have.
This episode is rich with wisdom, strategy, and empowering insight for anyone ready to elevate their leadership and build a business that reflects their authentic brilliance.
Part 2
The 4 Psychological Blocks That Hold Entrepreneurs Back and How to Break Them
In this episode, Kim Olver continues her insightful conversation with internationally recognized business mentor Katrena Friel, creator of the transformational Done For You program and founder of Becoming the Expert. Known as “the business mentor to the awakened,” Katrena has spent more than 25 years helping entrepreneurs position themselves as true experts—clarifying their message, building powerful brands, and creating seven distinct income streams that future-proof their businesses.
Picking up from Part 1, Kim and Katrena dive deeper into the psychological blocks that stop brilliant people—especially women—from launching or scaling their businesses. Katrena breaks down the four biggest mindset barriers: confidence, assertiveness, people-pleasing, and perfectionism, and explains why perfectionism is “arrogance in disguise.” She also reveals how intuition, not endless crowdsourcing, should guide branding and decision-making.
Katrena offers an inside look at what entrepreneurs receive in her first 90 days—from a complete business plan and personal brand to a book, TED Talk, and signature program designed to create real revenue. She also shares her approach to future-proofing a business by focusing on one core expertise, repurposing content strategically, and avoiding common pitfalls like starting a podcast too early or building too many products at once.
If you're a coach, speaker, service-based entrepreneur, or expert-in-the-making, this episode will challenge your assumptions, sharpen your mindset, and show you what’s truly possible when you position, package, and price yourself as the expert you already are.
Learn more or book a complimentary discovery session with Katrena.
About the Podcast
Life = Choices; Choices = Life
Making better choices for a better life
Life = Choices; Choices = Life is about learning to replace external control psychology with radical responsibility and appreciation so you can make better choices to create the life you want to have. Kim Olver is a leading expert in Choice Theory™ psychology and will share what she has gleaned from the legendary work of Dr. William Glasser, as well as sharing her unique perspective based on over 30 years of study and research.
About your host
Kim Olver
Kim Olver's mission is to help people make better choices for a better life. She is a licensed clinical professional counselor, a nationally certified counselor and a board certified coach. She is a world renowned expert in Choice Theory™ , a highly sought after international speaker and an award-winning author. Her books include: Leveraging Diversity at Work with Sylvester Baugh (2006), Secrets of Happy Couples (2010), Choosing Me Now (2019) and A Choice Theory Guide to Relationships (2019). Kim is currently working on the forthcoming books, The Definitive Guide to Coaching and Radical Responsibility and Appreciation. Kim is the author of The Relationship Center blog; creator of Empowerment Parenting, a 25-hour parenting curriculum for court-mandated parents; and owner of Academy of Choice, a BCC (Board Certified Coach) Coaching Program. Kim worked five years as a counselor for schizophrenics in a community-based residential program, 17 years holding various positions with a specialized foster care agency, was Executive Director of Glasser Institute for Choice Theory for nine years and the Executive Director for William Glasser International for eight; and began her own company, Coaching for Excellence, in 2005. She is a model of what she teaches about taking responsibility for the things she can influence and control and finding appreciation for those things she can't. Kim believes radical responsibility and appreciation are the keys to a happy, peaceful, satisfying life.
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