If Not You, Then Who? Building your Personal Brand Unique to You
Do you think you need another online course to finally start your business? What you actually need is someone to ask: if not you, then who?
Katrena Friel, award-winning author and business mentor, shares how a $30,000 scam became the catalyst for building a 25-year career helping entrepreneurs launch personal brand businesses.
In this chat, Katrena reveals the ecosystem approach that gets people from dream to reality in just 90 days.
Discover why 75% of online programs never get opened, how speaking live beats social media clickbait every time, and why being 'ordinary' is actually okay.
Perfect for: Anyone seeking innovative approaches to personal branding, leadership, and self-improvement through authentic business building.
Your transformation: Shift from consuming endless courses and searching for 'the secret' to building a complete business ecosystem that launches in 90 days.
Key takeaways:
Your unique philosophy comes from your lived experience - no one else can deliver it
The book comes first - it creates your philosophy, which creates your keynote, which creates your signature program
Rest is your greatest ally in the marathon of entrepreneurship - hustle culture is a lie that leads to burnout
90% of people are 'ordinary' and that's okay
You can download on your favourite podcast platform or listen directly on my website here:
YouTube: https://youtu.be/O0Sl3tm0L8s
You can see more from Katrena here:
LinkedIn: Katrena Friel
Website: Becoming The Expert
What a story of taking a really negative experience and turning it into a positive. Can you relate?




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