top of page

‘She-conomy’ soars

Female-owned ventures grew 17% in 2023, outpacing overall growth by 4.5x.

Women have nearly doubled their share of new businesses since 2019.

IMG_5912 wked bw low res.jpg

From unnoticed to unforgettable

Want to Captivate, Command, and Conquer People’s Attention?

Discover how to effortlessly position, package, and price your exceptional expertise, building an irresistible personal brand in just 90 days.

FREE Discovery Session

Watch this Video


From being overlooked to becoming the go-to expert in your niche


Ignite a Magnetic Personal Brand that Radiates Your Brilliance, Exudes Authority, Inspires Trust

Skip the guesswork and let me lead you through the journey of positioning, packaging, and pricing your expertise, launching your personal brand in under 90 days.

KATRENA FRIEL | Business Coaching for the Conscious.  Business Mentoring to the Awakened

International Speaker | Award Winning Author | Mentor | Trainer | Coach | Facilitator | Consultant

For those who want to stop hiding and become an Expert in their Field of Excellence, through 7 streams of income:


  • International Key Note Speaker

  • Award Winning Author (#1 Best Seller)

  • Trainer

  • Executive Coach

  • Business Mentor

  • Consultant

  • Expert Facilitator


While it took 15 years to develop this program, it will only take 90 days to setup for you.

Katrena Friel is the Business Coach for the Conscious.  She is the Business Mentor to the Awakened. Providing a customised, very individual solution for you to build the business of your dreams, make you a superstar in your field of excellence, while ensuring we address your specific emotional challenges you will face in business.

Katrena Friel is a master in public speaking, entrepreneurial leadership, business strategy, helping her clients craft their unique message, while becoming a best-selling author, and ensure you then can facilitate transformational retreats and events around the world, just like Katrena has done for over 2 decades.
Discover how to become an expert in your field of excellence and make your soul purpose a reality. 
Organise your No Obligation FREE Business Strategy Session here to discuss your secret dreams with someone that can make them a reality.  Katrena is the "HOW" you have been waiting for.

Ep. 122 - Why do authors and coaches starve? With Katrena Friel
Play Video

The biggest trend in the business world at the moment is to produce a book of your own. It’s become mainstream and is almost an expectation of being in business. To some extent, having your own book has been put up on a pedestal as the ‘saving grace’ to your business. As if, once you have a book the money will come, the people will come and everything just flows easily from there. But that raises the question then, that if having a book solves everything…. Why do Authors and Coaches starve? Katrena Friel from Becoming The Expert is interviewed about why Authors and in turn, coaches who publish their own books, starve, why this happens and most importantly, what you can do to make sure it doesn't happen to you.

Ingrid Bayer | CEO and Founder of the

VA Institute

I have worked with Katrena for quite some time now, and my response is that without her, I would still be going around in circles.  She was instrumental in helping me to achieve what I've done, which is a six figure business from a standing start.


During my time in business, I've also worked with other coaches / mentors who have cost me a lot of time and money with little to no result.  


With Katrena, you'll have something finite at the completion of your work with her, and she will also be your biggest cheerleader... that's why I keep working with her, and have now written 3 books which have firmly positioned me as the expert in my field. 


Quite simply, Katrena exceeded my expectations of what was possible for me - she took the spark and fanned it into a flame that I had long forgotten existed, and I will always be eternally grateful to her for that.

2019-09-15 12.27.21.jpg

Did you find the program beneficial for your business? 


The program is THE REASON for my business, so I definitely found it incredibly beneficial.  Katrena has this amazing skill of being able to work with you to identify what you really want to do, and then help you encapsulate that into a business - and launch it all for you!  


Did you feel you could still put your own, personal stamp on it, even though she was guiding you through the process?


Yes, it was ALL ME with her amazing guidance!


Did you feel she calmed you enough when needed, but also pushed you enough when needed?


Katrena was a great resource and sounding board for me (and still is), helping me to work through challenges and see 'the wood for the trees'.  I would have never had the courage to get up and speak in front of groups of people if it wasn't for Katrena.  

Did you manage the financial goals she predicted for your business?


We worked on financial goals and I have doubled them.  In fact, if we're talking about ROI, I got it back 20 times over :-)

Amazon Number 1 bestseller.png

Books Samples Below

Becoming the Expert Program with Katrena Friel

I'm ready to stop hiding

I want to organise my
FREE Discovery Session
with Katrena

bottom of page