3 Welcome

This book is an experience, a very interactive experience.



It will give you the opportunity to immerse yourself in yourself. Teaching you about your life path, with the aim to discover, through your own business experience what your life purpose means to your personal and professional development.


Most people do not understand business so therefore don’t work on their business, just in it and mistake busyness as a sign of progress. After this program, you will know what to do and what not to waste your time doing. You will know where to focus your energy to get the results.


After you have done this program you will be the expert in your field of excellence. You will be positioned, packaged and priced correctly in your field of excellence.


Business wisdom is not one experience, nor a series of ideas or knowledge to be collected in isolation. It is an ongoing process of discovery that unfolds when we are balanced and have full awareness in each moment of our business journey. It vibrates out of our sincerity and genuine openness, and it can lead us to a whole new world of freedom through having a strong business that produces great results for the input of our time and effort.


Most business people put over 40 hours+ a week x 52 weeks into their business on average, divide that by total revenue (brought in last year) and you will discover your hourly rate.


Most people are horrified to discover that kids at McDonald’s earn more than they do a week.


My goal is to structure you with a sustainable business model that is streamlined so you do not have to starve in business.


Business is quite simple, but like all things if you do not know what you don’t know then it is like a mine field.


Discover the simple business planning techniques that will give you the life that you have longed for.

Now I know for some of you this will be a little scary to start off with, but it always is when you start something new. So, I am going to share with you that your reward for breaking out of your comfort zone and learning something new is going to be worth it.


I want you to know everything there is to know about business, but sometimes we feel like it is written in another language. I know that this will give you the clarity you need to step forward and step up to the next level with your business acumen.


So, without further ado, I congratulate you on making the next big step in your life to start and grow your business to the next level.


#BecomingtheExpert #Katrena #KatrenaFriel

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16 Operations

We are now going to create our operations plan. It shows more of what we do day to day to deliver on the VISION | MISSION using our VALUES to drive our behaviour and help us make great decisions for t