Want to know how to become an expert in your field without chasing followers, trends, and constant self-promotion? Because, yes, we get it, that feels "icky" to most of us on both sides of that self-promotion. Katrena Friel explains why real authority is built through depth, clarity, and meaningful work not simply looking successful online.

Do you think you need another online course to finally start your business? What you actually need is someone to ask: if not you, then who?

In this 24th episode of Business is F'n Hard, three dynamic entrepreneurs—Katrena Friel from Australia, Clay Goforth of Dark Horse Retail Group, and Arkansas rice farmer Jessica James—open up about the complexities of family businesses, the grind of entrepreneurship, and the unrelenting challenges in their industries.