Business Wisdom from the Field with Katrena Friel, Clay Goforth, and Jennifer James
- Katrena Friel
- Sep 6
- 1 min read
In this 24th episode of Business is F'n Hard, three dynamic entrepreneurs—Katrena Friel from Australia, Clay Goforth of Dark Horse Retail Group, and Arkansas rice farmer Jessica James—open up about the complexities of family businesses, the grind of entrepreneurship, and the unrelenting challenges in their industries.
Key Chapters:
00:00 - Introduction
02:04 - Katrena on Becoming the Expert and Building Personal Brands
02:36 - Clay’s Retail Journey and Launching Dark Horse Retail Group
03:56 - Jessica’s Multigenerational Family Farm and Agricultural Advocacy
05:52 - What’s Kicking Your Butt Right Now? Commodity Challenges
10:25 - Value-Adding in Agriculture and Business Adaptation
15:56 - Generational Dynamics in Family Businesses
19:56 - Family Business Culture and External Employees
28:10 - Mentorship, Expertise, and Facing the Unknown in Business
CONNECT WITH OUR GUESTS!
Katrena Friel
LinkedIn: https://www.linkedin.com/in/katrenafriel
Clay Goforth
Jennifer James
CONNECT WITH THE BIFH CREW!
BIFH Linktree: https://linktr.ee/BusinessIsFNHard
We're powered by the Entrepreneurial Operating System (EOS) to bring clarity, accountability, and real traction to growing businesses—if you're ready to get unstuck, book a call with our Professional EOS Implementer Calvin Smith here: https://calendly.com/calvinjsmith
Comments