From Layoff to Legacy: Building a Personal Brand That Pays

Stop waiting for a title to validate your value. Alex sits down with internationally recognised mentor and TEDx speaker Katrena Friel to map a 90-day path from layoff anxiety and plateaus to a market-ready expert brand. A painful early misstep forged her resilience and her done-for-you, book-first method: codify your philosophy in a short, publishable book; use that rigour to drive your brand, website, keynote, and premium signature program.

We unpack the psychology most pros skip. Self-doubt doesn’t vanish; it becomes a signal. Confidence is domain-specific, which is why speaking feels scary until your ideas have structure. Write the book, then turn it into a keynote, and fear flips into readiness. Katrina also outlines seven revenue streams — author, speaker, trainer, coach, mentor, facilitator, consultant — to stabilise income across cycles.

You’ll get no-fluff strategies by life stage: proof and stripes in your 20s; a dual track for Gen X; and for boomers, packaging wisdom as paid expertise. Saturation is solved by story — your lived patterns and language. If this resonates, follow, share, and leave a quick review so more people build brands that outlast job titles.

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