Latest Podcast Interview with The Coach Trap

Katrena Friel
Jul 8
2 min read

“Build it and they will come” is the biggest lie in the coaching world

You’ve probably heard the advice — build the program, make a logo, write the posts… And eventually, clients will magically appear. It’s nonsense.

This week, we’re joined by Katrena Friel, an experienced speaker, author, and creator of Becoming the Expert, who shares exactly why that strategy doesn’t work — and what does.

She opens up about a $30,000 mistake that nearly ended her coaching career before it began, why so many coaches waste time trying to “look professional”, and how to build a real business that brings in actual income.

We also dive into: Introvert vs extrovert coaches (yes, it matters)

Why joint ventures aren’t always the answer

How she built her brand as the “Business Witch”

The skills most coaches ignore — and end up broke because of it

How to start coaching without quitting your job

If you’re stuck, spinning your wheels, or wondering why no one’s signing up — this one’s for you.

The lie is “build it and they will come”. The truth? Marketing is part of the job — learn to do it, or get outplayed by someone who will.

Guest: Katrena Friel

Hosts: Greg Styan & Dan Williams

Podcast: The Coach Trap

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