We now want to bring you into the HEART of the matter. The details.
You have been so far, working in big picture. You have your VISION, your MISSION, your VALUES and your 3 STRATEGIES.
Now we go right into the heart of the matter and talk about the things you love, that will bring clients to you. The specifics of the HOW.
The Heart of your Business is the things you do to deliver on your VISION.
Connecting you to spirit, trust and self-acceptance. Overcoming fears including the fear of the unknown, with the will to persistence is what this frequency is all about.
This is how you will connect with your customer on different levels and allow you the opportunity to build relationships.
The Heart is about relationships, including the relationship you have with yourself.
An objective is something you plan to achieve. Objectives are also called goals. Does not matter what you call it, we are now going down into more detail from your strategies.
We are going to take your revenue strategy and work out what objectives/goals we need to have to achieve that revenue target you have forecast for yourself.
Here are 8 examples of 8 objectives (8 different revenue streams).
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Objective 1
Author | Books
This will attract at least $5,000 per year in revenue with book and eBook released.
Total revenue $5,000. This will generate at least 2% of total revenue targets.
Note: You only buy one set of books to begin with, after you sell all those, that revenue is then used to purchase more book stock. So your books become COST NEUTRAL.
Objective 2
Key Note Speaking
To speak at 2 events in a 12 month period at $5000 per 45 - 90 min speech ($10,000 pa) Or 5 events at $2000 per speech
Or 10 events at $1000 per speech
This will generate at least 5% of total revenue targets.
Objective 3
Events
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B2C
(Business to Consumer)
Emotional Money.
This will include a range of public activities; training, workshops, retreats and strategic partners.
To train 2 x 1 hour webinars $39 per session x (based on 8 attendees) total revenue $624
To train 2 x 1 hour lunch n learn workshops $49 per session (based on 8 attendees) total revenue $784
To train 2 x 2 hour workshops $79 in a 12 month period (based on 8 attendees) total revenue $1,264
To train 2 x 4 hour (half day) workshops $149 in a 12 month period (based on 8 attendees) total revenue $2,384
To train 4 x one day training events $250 in a 12 month period (based on 8 attendees) total revenue $8,000
To train 5 x two day training events $449 in a 12 month period (based on 8 attendees) total revenue $17,960
To train 4 x 3 day retreats $1499 in a 12 month period (based on 8 attendees) total revenue $47,968
To train 2 x 3 day luxury retreats $3000 in a 12 month period (based on 8 attendees) total revenue $48,000
This will generate $126,980 revenue targets, representing 63% of total revenue. Total of 40 days work in a year.
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B2B
(Business to Business)
This will also include a range of corporate in-house activities; training, workshops and strategic partners.
To train 4 x 1-hour lunch n learn workshops in a 12-month period (based on $1000 per event) total revenue $4,000
To train 4 x 2 hour workshops $49.95 in a 12-month period (based on $1125 per event) total revenue $4,500
To train 10 x 4 hour (half day) workshops $99 in a 12-month period (based on $2250 per event) total revenue $9,000
To train 10 x one-day training events $499 in a 12-month period (based on $4500 per event) total revenue $18,000
To train 5 x two-day training events $999 in a 12-month period (based on $9000 per event) total revenue $36,000
This will generate $71,500 revenue targets, representing 29% of total revenue. Total of 38 days of work a year.
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What events could you do to bring in revenue as one of your revenue streams?
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In any business, you always like to have more than one revenue stream. At Becoming the Expert, we teach our practitioners how to have 6-7 revenue streams.
Objective 4
Mentoring | Coaching
To attract and retain at least 6 clients at $9,900.00.
2 Day Kick Off In-house Retreat plus Coaching | Mentoring Program.
12 months (monthly) | 6 months (fortnightly) | 3 months (weekly).
12 sessions on Skype | Zoom | Mobile | Face to Face.
2 hour sessions each.
This will attract at least $59,400 and amount to 29% of revenue.
These objectives or goals if you prefer are worded it in a smarter way.
Objective 5
Online Programs
This will attract at least $4,378 per year in revenue with a current online program available through Udemy.
We say Year 2, because in Year 1 you can film everything and fine tune your programs into something that is simple and elegant, turning that video and your workbooks into online offerings.
Objective 6
Facilitation
Based on $4500 per day
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Objective 7
Consulting
Based on $4500 per day
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Objective 8
Affiliate | Franchise | Licensing
Train the Trainer Programs
Based on $10,000 - $20,000 per person to buy into the business and get a region and includes training and setup.
Then once the Business Person is trained and setup, you could collect leads and allocated them to your certified trainers. They pay 20% back to you the business for the use of your workbook (Intellectual Property – IP) and the Affiliate gets 80% of total revenue.
What other revenue streams can you think of for yourself and your business?
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At Becoming the Expert, we like your revenue streams to be related to your field of excellence and not a random bunch of ideas that don’t work together under one roof.
They need to fit together and bring you closer to your vision and mission and deliver on what you stand for under your values and personal drivers.
Check to see what are your current revenue streams?
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What are they currently delivering in terms of revenues?
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Which are performing the best and give the best results and which ones don’t?
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Which ones would you like to add?