13 Pricing

You want to ensure you are balancing the system.


We do this by pricing to our level of self worth and self value. Our sense of worth determines the crown we wear around.


When you are running a business, we tend to under value who we are and what we do. This is then reflected in our pricing of our products and services.


Always remember, the Universe will pay you any price you ask. Bear that in mind as you continue with the exercise.


Pricing ourselves into our market is critical. Valuing yourself will also affect how others value your services.


In previous sections, you have all your revenue streams identified in a list of products and various offerings, you need to be clear on pricing.


Here is some sample pricing with some options to choose from:

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Authorship | Thought Leadership

Sample pricing

Books $34.95

Note: $24.95 US is around $35 Australian

Sell Signed Copy for $35 on the night at LIVE events

eBooks $9.95 is the maximum we can charge on Amazon for Kindle ebooks.


Key Note Speaking | Talks

$1000 for 45 – 90 min speech

$2500 for 45 – 90 min speech

$5000 for 45 – 90 min speech


If you charge $1000, show the discount on your invoice from $5000, which is the standard going rate for a mid range Australian Professional Speaker.


The big influencers can get up to $10,000 - $20,000+ in Australia for a key note speaking gig at a large industry conference.


So you can grow into the speaker industry, as your brand grows and your influence increases.

Online Programs

$29.99 on Udemy.com Introduction Program (Cheap and Cheerful) no touch program. Just an Introductory Basic Overview product that then warms them up to come into your more premium products.

$199 Udemy full program no support. No touch online program.

$399 off your website with 7 modules and minimal support

$999 Full program online with email support and one free coaching session

$1995 Full program online with unlimited email support and 6 coaching sessions (one each month)

The more you charge from the list above, the more support and access they get from you.


Events


B2C (Business to Consumer)

Training Workshops

One day training workshops

$4500 divided by 10 participants = $450 per person

1 hour Webinars $39.00

1 hour Lunch n Learn Keynote Workshop $49.00

2 hour Workshop $79.00

Half Day (4 hour) $149.00

1 day Workshop $250.00

2 day workshop $449.00

3 day Residential Retreat $1,499.00 - $3,000.00


B2B (Business to Business)

One Day Corporate Workshops

$4500 per day up to 10-15 people.

The more they put in the room, the cheaper the cost per head. So if say 20 people attend would mean it works out at $225 per person investment from the company.

1 hour Webinars $39.00 pp

1 hour Lunch n Learn Keynote Workshop $250.00 pp

2 hour Workshop $350.00 pp

Half Day (4 hour) $2500.00 pd

1 day Workshop $4500.00 pd

2 day workshop $9900.00 pd

3 day Residential Retreat $1,499.00 pp

3 day Residential Retreat Luxury $3,000.00 pp

Retreats

$1500 | $3000 | $5000 per person up to 10 participants

3 Day Rustic | Luxury | International

Support Staff | Middle Management | C Suite

These prices are per person up to 10 participants (does not include airfares)

Coaching

All Materials Provided


3 MONTH PACKAGE | 2 HOUR SESSION | TWICE WEEKLY | 12 sessions

Normally $13,500 | Special Price $9,900 inc GST (per person)

Design you own Payment Plan to suit your budget (direct debit)


6 MONTH PACKAGE | 2 HOUR SESSION |

WEEKLY | 12 sessions

Normally $13,500 | Special Price $9,900 inc GST (per person)

Design you own Payment Plan to suit your budget (direct debit)


12 MONTH PACKAGE | 2 HOUR SESSION |

FORTNIGHTLY | 12 sessions

Normally $13,500 | Special Price $9,900 inc GST (per person)

Design you own Payment Plan to suit your budget (direct debit)


INDIVIDUAL AD HOC SESSIONS | 2 HOURS

Normally $1,500 | Special Price $1,125 inc GST (per person)

Design you own Payment Plan to suit your budget (direct debit)


INDIVIDUAL ADHOC SESSIONS | 1 HOUR

Normally $1,000 | Special Price $562.50 inc GST (per person)

Design you own Payment Plan to suit your budget (direct debit)

Mentoring Signature Program


2 day KICK START PROGRAM + 12 MONTH COACHING PACKAGE

FORTNIGHTLY | 12 sessions

Normally $13,500 | Special Price $9,900 inc GST (per person). Design you own Payment Plan to suit your budget (direct debit). All Materials Provided


We come to your home for the 2 Day Kick Start Program (In-house Retreat) or you provide a suitable private venue in your area.


Coaching is then conducted via ZOOM | SKYPE | MOBILE


I don’t recommend working to an hourly rate, sell in a program not ad hoc hours. Create something that is irresistible and has high perceived value.

Consulting | Facilitating

$4,500 per day you can value add 3 months FREE coaching | mentoring to ensure your client feels like it is good value.


High perceived value for example $4,500 includes $6,750 coaching support for 3 months (one hour each week x 12 weeks = $6,750 | based on charging $562.50 per hour.


You decide what you’re worth. What value do you put on your work?


Play around with your pricing and see what feels right for you.



The interesting thing to remember is the Universe will pay whatever price you ask.


If you are congruent with your pricing, in other words it feels good inside your body, the Universe will bring you those clients that match that vibration.


If you are not congruent you will get those clients that are at your level of self-worth and self-value.

To prove it look around. Why does one coach starve and go out of business, unable to attract $50 per hour for their service. While another makes $500 per hour and are booked out for months?


It is their vibration around money. If you are uncomfortable with $500 per hour you are not vibrationally ready yet.


Where do you sit vibrationally with pricing yourself and doing this exercise?


It will press your buttons. It will make you uncomfortable and bring up all your limiting beliefs about yourself worth and your sense of self value.


I encourage you to push through and set pricing that makes you uncomfortable today and when you notice the uncomfortable feeling has gone away. How long does that take? What do you need to see, feel, do or say to make that pricing congruent?


Or you could do it the slow way and wait till you are resentful of your price and then put your prices up and up in incremental stages as your vibration increases.


Your choice. You know which one we recommend.


Over the next 12 months, while you are on the program, we do lots of psychological work around this issue and clear some limiting beliefs, but until then, see where you are at. Have fun playing with your emotions.


#BecomingtheExpert #Katrena #KatrenaFriel

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