Why being ‘spirited’ as a child is often the trait of future leaders
- Katrena Friel
- Nov 25, 2025
- 1 min read
Updated: Nov 27, 2025
In this high-impact episode of The Finance Bible, Zeke is joined by Katrena Friel - award-winning author, international speaker, and founder of Becoming the Expert. With 25+ years of business transformation under her belt, Katrena reveals how to turn your life story into a seven-figure personal brand.
We dive into:
The 7 income streams of a personal brand (author, speaker, trainer, coach, mentor, facilitator, consultant)
Why shame-filled stories are actually your strongest assets
How to turn your book into a year’s worth of content and a $10K product
Why being ‘spirited’ as a child is often the trait of future leaders
The difference between activated and dormant learners
How to monetise attention and authority, not just followers
Katrena shares her entire framework for building a personal brand from scratch in 90 days - the same system that has helped corporate professionals and thought leaders become high-ticket experts.
Listeners aged 30–55: This one’s a wake-up call. You’ve got the runs on the board - now it’s time to capitalise.
🔗 Book a free session with Katrena:
🎯 Connect with Zeke: @zekeguenthroth
🎧 Enjoyed this episode? Follow us on Instagram @zekeguenthrothofficial @oscardonproperty and @assetroad for daily insights, property breakdowns, and behind-the-scenes updates.Explore more at www.assetroad.com.au
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